For more info, feel free to visit the augmented reality toys section of Frantz Lasorme's website.
His website also has a wonderful presentation about the merits of tangible toys versus video games (and the potential synergy between the two), which I will also embed here. If there is any interest, I will translate the slides to English:
A big shout-out to Frantz, who lives in Nantes, France, as I spent a semester in Nantes while I was in college, and I will always have a soft spot in my heart for the area. Votre technologie est vraiment formidable, Monsieur Lasorne. Bravo.