Saturday, August 13, 2011

Jonathan's Card : A social experiment

So, Jonathan Stark made this cool app that gave away free coffee at Starbucks.  He took an image of his Starbucks gift card, and told people use it or reload it as they saw fit.

Some people gave away money.

Others got free coffee.

Still others (like me) made smartphone or web apps based on the image and API.

One dude decided to siphon money from the account and brag about it on his blog.

This card has its own Twitter and Facebook pages.

Alas, it wasn't meant to last.  Jonathan's Card was deactivated on August 12, 2011.

The time has come for this wonderful experiment to make a transformation. Starbucks has informed me that they will be shutting off the card at 10pm ET tonight (Friday, August 12, 2011).

At least it was fun while it lasted.


As far as I can tell, there are five competing services that have sprouted up after Jonathan's Card was deactivated:

  • Adam's Card
  • Craig's Cup
  • Paying it Forward
  • DC Cup of Joe
  • Don's Bin

I'm not seeing any tracking options like Jonathan's Card, but I'm trying to pay attention to this.